McDonaldization: The Reader Food supply Some underlining

Some underlining

Military psychological operations share many similarities with a wide variety of marketing operations

but each one in its own way typifies the striving of men today to find a new spiritual path

The Middle East is the beginning and the end of U

electronically-driven markets

McDonaldization: The Reader Food supply Some underliningAuthor: George Ritzer Condition: Very good Paperback McDonaldization of Society George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today. The book examines ways in which fast food businesses have created a system of operation